01289nam a22002177a 4500 121121t xxu||||| |||| 00| 0 eng d 0072424028 HM1221.P822 Lattimore, Dan. Public relations: the profession and the practice. / Dan Lattimore et al. Boston: McGraw Hill, 2004. xxi, 390 p.: ill.; 26cm. Includes index. Contents: The Profession: The Nature of public relations -- The History of public relations -- A Theoretical basis for public relations -- Law and ethics -- The Process: Research: Understanding public opinion -- Strategic planning for public relations effectiveness -- Action and communication -- Evaluating public relations effectiveness -- The Publics: Media relations -- Employee communication -- Community relations -- Consumer relations and marketing -- Financial relations -- The Practice: Public affairs: Relations with government -- Public relations and non-profit organizations -- Corporate public relations -- Emerging trends in public relations. Public relations. United States. Baskin, Otis Heiman, Suzette T. Toth, Elizabeth L. Van Leuven, James K. lcc BK 2562 10062 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-11-21 0 HM1221.P822 6243/12 2012-11-21 00:00:00 1 2012-11-21 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-04-07 0 HM1221.P822 7382/408/13 2014-04-07 00:00:00 2014-04-07 BK