TY  - BOOK
AU  - Lattimore, Dan.
AU  - Baskin, Otis
AU  - Heiman, Suzette T.
AU  - Toth, Elizabeth L.
AU  - Van Leuven, James K.
TI  - Public relations: the profession and the practice.
SN  - 0072424028
AV  - HM1221.P822 
PY  - 2004///
CY  - Boston
PB  - McGraw Hill
KW  - Public relations
KW  -  United States
N1  - Includes index; Contents: The Profession: The Nature of public relations -- The History of public relations -- A Theoretical basis for public relations -- Law and ethics -- The Process: Research: Understanding public opinion -- Strategic planning for public relations effectiveness -- Action and communication -- Evaluating public relations effectiveness -- The Publics: Media relations -- Employee communication -- Community relations -- Consumer relations and marketing -- Financial relations -- The Practice: Public affairs: Relations with government -- Public relations and non-profit organizations -- Corporate public relations -- Emerging trends in public relations
ER  -