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  <titleInfo>
    <title>Principles of marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Armstrong, Gary (Gary M.)</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nju</placeTerm>
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    <place>
      <placeTerm type="text">Upper Saddle River, N.J</placeTerm>
    </place>
    <publisher>Prentice Hall</publisher>
    <dateIssued>c2010</dateIssued>
    <dateIssued encoding="marc">2010</dateIssued>
    <edition>13th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip Kotler, Gary Armstrong.</note>
  <note>Includes bibliographical references (p. R1-R26) and indexes.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HF5415 .K636 2010</classification>
  <classification authority="ddc" edition="22">658.8</classification>
  <identifier type="isbn">9780136079415 (casebound : alk. paper)</identifier>
  <identifier type="isbn">0136079415</identifier>
  <identifier type="lccn">2008048626</identifier>
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