01728nam a22002177a 4500 131213b xxu||||| |||| 00| 0 eng d 9780199583409 (pbk.) HD30.4.B79(3e) Bryman, Alan. Business research methods. / Alan Bryman and Emma Bell. 3rd ed. Cambridge : New York, NY : Oxford University Press, 2011. xxxvii, 765 p. : col. ill. ; 27 cm. Includes bibliographical references and indexes. Contents: Business research strategies: research designs -- Planning a research project and formulating research questions -- Getting started: reviewing the literature -- Ethics in business research -- The Nature of quantitative research: sampling -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for windows -- The Nature of qualitative research: Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis: using NVivo -- Breaking down the quantitative/qualitative divide: Mixed methods research: combining quantitative and qualitative research -- E-research: internet research methods -- Writing up business research. Business Research Methodology. Bell, Emma. 7 cbc orignew 3 epcn 20 y-gencatlg lcc BK 2717 10217 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2013-12-13 0 HD30.4.B79(3e) 6574/12 2013-12-13 00:00:00 1 2013-12-13 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2013-12-13 0 HD30.4.B791(3e) 6575/12 2013-12-13 00:00:00 2 2013-12-13 BK