00743nam a22001457a 4500008004100000050001400041082001200055110004400067245005200111260004400163300003100207500002300238505032200261650001400583140320b        xxu||||| |||| 00| 0 eng d  aHG174.M35  22nd ed.  aIndian Institute of Banking and Finance  aManaging and marketing of financial services. /  aNew Delhi:bTaxman Publications,c2007.  a1-22, 378 p.:bill;c24cm.  aIncludes appendix.  aContents: Strategic business planning -- Market- the strategic point -- Marketing-segmentation and product development -- Marketing-communications -- Marketing - distribution and pricing -- Organizational behavior and human resource management -- Communication -- Conflict resolution -- Team leadership -- Case study.  aMarketing