00795nam a22001697a 4500 140320b xxu||||| |||| 00| 0 eng d HG174.M35 2nd ed. Indian Institute of Banking and Finance Managing and marketing of financial services. / New Delhi: Taxman Publications, 2007. 1-22, 378 p.: ill; 24cm. Includes appendix. Contents: Strategic business planning -- Market- the strategic point -- Marketing-segmentation and product development -- Marketing-communications -- Marketing - distribution and pricing -- Organizational behavior and human resource management -- Communication -- Conflict resolution -- Team leadership -- Case study. Marketing lcc BK 2743 10243 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-03-20 0 HG174.M35 7348/373/13 2014-03-20 00:00:00 1 2014-03-20 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-03-20 0 HG174.M351 7349/373/13 2014-03-20 00:00:00 2 2014-03-20 BK