01241nam a22002057a 4500 140409b xxu||||| |||| 00| 0 eng d 9780135070659 HD 30.22 .K39 Keat, Paul G. Managerial Economics:economic ools fo tody's decision makes. / Economic tools for today's decision makers/ Paul G. Keat and Philip K.Y. Young 6th Upper Saddle River: Pearson, 2009. Xxii, 598p.: ill. 25cm Includes index Contents: Introduction-- The Firm and Its Goals-- Supply and Demand-- Demand Elasticity-- Demand Estimation and Forecasting-- The Theory and Estimation of Production-- The Theory and Estimation of Cost-- Pricing and Output Decisions:Perfect Monopoloy-- Pricing and Output Decisions:Monopolistic Competition-- Special Pricing Practices-- Game Teory and Asymmetric Information-- Capital Budgeting and Risk-- The Multinational Corporation and Globalization-- Government and Industry:Challenges and Opportunities for Today's Manager-- Managerial economics in Action:The Case of the refreshment Beverage Indusrty. Economics Keat Paul G. Young Philip K.Y. lcc BK 2813 10313 0 0 lcc 0 0 WIUC-1 WIUC-1 CC 2014-04-09 0 HD 30.22 .K39 837/030/13 2014-04-09 00:00:00 1 2014-04-09 BK