Economic tools for today's decision makers Keat, Paul G. creator Keat Paul G. Young Philip K.Y. text xxu Upper Saddle River Pearson 2009 6th monographic eng

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Xxii, 598p.: ill. 25cm Contents: Introduction-- The Firm and Its Goals-- Supply and Demand-- Demand Elasticity-- Demand Estimation and Forecasting-- The Theory and Estimation of Production-- The Theory and Estimation of Cost-- Pricing and Output Decisions:Perfect Monopoloy-- Pricing and Output Decisions:Monopolistic Competition-- Special Pricing Practices-- Game Teory and Asymmetric Information-- Capital Budgeting and Risk-- The Multinational Corporation and Globalization-- Government and Industry:Challenges and Opportunities for Today's Manager-- Managerial economics in Action:The Case of the refreshment Beverage Indusrty. Paul G. Keat and Philip K.Y. Young Includes index Economics HD 30.22 .K39 9780135070659 140409