TY  - BOOK
AU  - Keat, Paul G.
AU  - Keat Paul G.
AU  - Young Philip K.Y.
TI  - Managerial Economics:economic ools fo tody's decision makes.: Economic tools for today's decision makers
SN  - 9780135070659
AV  - HD 30.22 .K39
PY  - 2009///
CY  - Upper Saddle River
PB  - Pearson
KW  - Economics
N1  - Includes index; Contents: Introduction-- The Firm and Its Goals-- Supply and Demand-- Demand Elasticity-- Demand Estimation and Forecasting-- The Theory and Estimation of Production-- The Theory and Estimation of Cost-- Pricing and Output Decisions:Perfect Monopoloy-- Pricing and Output Decisions:Monopolistic Competition-- Special Pricing Practices-- Game Teory and Asymmetric Information-- Capital Budgeting and Risk-- The Multinational Corporation and Globalization-- Government and Industry:Challenges and Opportunities for Today's Manager-- Managerial economics in Action:The Case of the refreshment Beverage Indusrty
ER  -