David, Fred R. creator text xxu Boston Pearson 2011 13th ed. monographic eng

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306 p.: ill.; 26.5cm Contents: Overview of strategic management: The nature of strategic management -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation: Implementing strategies: Management and operations issues -- Implementing strategies: Marketing, finance/accounting, R&D and MIS issues -- Strategy evaluation: Strategy review, evaluation and control -- Key strategic-management topics: Business ethics/social responsibility/environmental sustainability -- Global/international issues -- Strategic-management case and analysis; How to prepare and present a case analysis. Fred R. David Includes index Strategic management HD30.28.D385 9780137034994 140411