00898nam a22001577a 4500008004100000020001500041050001500056100002200071245005800093250000900151260004100160300003200201500002000233505046600253650002100719140411b        xxu||||| |||| 00| 0 eng d  a0132038625  aHM1221.S45  aSeitel, Fraser P.  aThe Practice of public relations. /cFraser P. Seitel  a10th  aUpper Saddle River:bPearson,c2007.  axxix, 442 p.:bill.;c 25cm  aIncludes index.  aContents: Evolution: What is public relations, anyway? -- The Growth of the Public relations -- Preparation/ process: Communication -- Public opinion -- Management -- ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multiculutural community relations -- Execution : Pulic relations writing -- Intergrated marketing communications -- Public relation and the internet -- Crisis management.  aPublic relations