00950nam a22001817a 4500 140411b xxu||||| |||| 00| 0 eng d 0132038625 HM1221.S45 Seitel, Fraser P. The Practice of public relations. / Fraser P. Seitel 10th Upper Saddle River: Pearson, 2007. xxix, 442 p.: ill.; 25cm Includes index. Contents: Evolution: What is public relations, anyway? -- The Growth of the Public relations -- Preparation/ process: Communication -- Public opinion -- Management -- ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multiculutural community relations -- Execution : Pulic relations writing -- Intergrated marketing communications -- Public relation and the internet -- Crisis management. Public relations lcc BK 2842 10342 0 0 lcc 0 0 WIUC-1 WIUC-1 CC 2014-04-11 0 HM1221 .S45 847/039/13 2014-04-11 00:00:00 1 2014-04-11 BK