Seitel, Fraser P. creator text xxu Upper Saddle River Pearson 2007 10th monographic eng

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xxix, 442 p.: ill.; 25cm Contents: Evolution: What is public relations, anyway? -- The Growth of the Public relations -- Preparation/ process: Communication -- Public opinion -- Management -- ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multiculutural community relations -- Execution : Pulic relations writing -- Intergrated marketing communications -- Public relation and the internet -- Crisis management. Fraser P. Seitel Includes index. Public relations HM1221.S45 0132038625 140411