Doyle, Peter,  1943 June 23-2003. <br/><br/>
Marketing management and strategy. / 
Peter Doyle and Phil Stern. 
 - 4th ed. 
 - New York :  Financial Times Prentice Hall,  2006. 
 - xii,446 p.:  ill.;  26cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Management: objectives and tasks -- The Customer-led business -- Segmentation,positioning and the marketing mix -- Strategic market planning -- Market dynamics and competitive strategy -- Building successful brands -- Innovation and new product development -- Pricing policy: delivering value -- Communications strategy -- Managing personal selling -- Managing marketing channels -- Marketing in service business -- Turnaround management -- Marketing in the future. 
<br/><br/><label>ISBN: </label>0273693980 pbk 
<br/><br/><label>LCCN: </label>2005052643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.D753  
<br/><br/><label>Dewey Class. No.: </label>658.8