Modern business administration. /
Robert C.Appleby.
- 6th ed.
- Harlow, England: Prentice Hall, 1994.
- Xi,500 p.: ill and diagrams. 24 cm.
Includes index appendix and glossary.
Contents: Management principles: Nature of management -- Business and its external environment -- Corporate strategy and planning -- Organizing -- Directing -- Controlling -- Management in action: Marketing and sales management -- Production and operations management -- Human resource management -- Administrative management.