Appleby, Robert.C.

Modern business administration. / Robert C.Appleby. - 6th ed. - Harlow, England: Prentice Hall, 1994. - Xi,500 p.: ill and diagrams. 24 cm.

Includes index appendix and glossary.

Contents: Management principles: Nature of management -- Business and its external environment -- Corporate strategy and planning -- Organizing -- Directing -- Controlling -- Management in action: Marketing and sales management -- Production and operations management -- Human resource management -- Administrative management.

9780273602828


Business Administration.

HF5500.A67