Forrest, Edward. <br/><br/>
Internet marketing intelligence: research tools, techniques , and resources. / 
Edward Forrest 
 - Boston:  McGraw - Hill,  2003. 
 - xiv, 224p.:  ill.;  25cm. 
<br/><br/> Includes glossary and index. 
<br/><br/>Contents: Marketing research: Established traditions and emerging trends 1 -- Internet search and research -- Personal intelligence -- Environmental intelligence -- Consumer intelligence -- Competitive intelligence -- Internet surveys -- An introduction to internet newsgroups -- Applied research methods for newsgroups and discussion groups -- Online focus groups -- Websites, sources, and data-reliability and validity -- Ethical concerns and legalities. 
<br/><br/><label>ISBN: </label>0072821116 
<br/><br/><label>LC Class. No.: </label>HF5415.2. F67