00887nam a22001337a 4500008004100000020001500041050001800056100002100074245009900095260003500194300003000229500003300259505046100292140425b        xxu||||| |||| 00| 0 eng d  a0072821116  aHF5415.2. F67  aForrest, Edward.  aInternet marketing intelligence: research tools, techniques , and resources. /cEdward Forrest  aBoston:bMcGraw - Hill,c2003.  axiv, 224p.:bill.;c25cm.  aIncludes glossary and index.  aContents: Marketing research: Established traditions and emerging trends 1 -- Internet search and research -- Personal intelligence -- Environmental intelligence -- Consumer intelligence -- Competitive intelligence -- Internet surveys -- An introduction to internet newsgroups -- Applied research methods for newsgroups and discussion groups -- Online focus groups -- Websites, sources, and data-reliability and validity -- Ethical concerns and legalities.