00939nam a22001577a 4500 140425b xxu||||| |||| 00| 0 eng d 0072821116 HF5415.2. F67 Forrest, Edward. Internet marketing intelligence: research tools, techniques , and resources. / Edward Forrest Boston: McGraw - Hill, 2003. xiv, 224p.: ill.; 25cm. Includes glossary and index. Contents: Marketing research: Established traditions and emerging trends 1 -- Internet search and research -- Personal intelligence -- Environmental intelligence -- Consumer intelligence -- Competitive intelligence -- Internet surveys -- An introduction to internet newsgroups -- Applied research methods for newsgroups and discussion groups -- Online focus groups -- Websites, sources, and data-reliability and validity -- Ethical concerns and legalities. lcc BK 2873 10373 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-04-25 0 HF5415.2. F67 7309/334/13 2014-04-25 00:00:00 1 2014-04-25 BK