Forrest, Edward. creator text xxu Boston McGraw - Hill 2003 monographic eng

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xiv, 224p.: ill.; 25cm. Contents: Marketing research: Established traditions and emerging trends 1 -- Internet search and research -- Personal intelligence -- Environmental intelligence -- Consumer intelligence -- Competitive intelligence -- Internet surveys -- An introduction to internet newsgroups -- Applied research methods for newsgroups and discussion groups -- Online focus groups -- Websites, sources, and data-reliability and validity -- Ethical concerns and legalities. Edward Forrest Includes glossary and index. HF5415.2. F67 0072821116 140425