TY  - BOOK
AU  - Forrest, Edward.
TI  - Internet marketing intelligence: research tools, techniques , and resources.
SN  - 0072821116
AV  - HF5415.2. F67 
PY  - 2003///
CY  - Boston
PB  - McGraw - Hill
N1  - Includes glossary and index; Contents: Marketing research: Established traditions and emerging trends 1 -- Internet search and research -- Personal intelligence -- Environmental intelligence -- Consumer intelligence -- Competitive intelligence -- Internet surveys -- An introduction to internet newsgroups -- Applied research methods for newsgroups and discussion groups -- Online focus groups -- Websites, sources, and data-reliability and validity -- Ethical concerns and legalities
ER  -