Czinkota, Michael R. creator Ronkainen, Ilkka A. Moffett, Michael H. text xxu New York Wessex 2009 2nd ed. monographic eng

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xxvi, 359p.: ill.: 25cm. Contents: Globalization: globalization -- Globalization drivers: cultural environment -- Global trade environment -- Politics and laws -- Economic integration -- Global trade and investment: trade and investment theory -- The International economic activity of the nation -- Global finance: foreign exchange and global financial markets -- Global financial management -- Global operations: exporting and global expansion -- Global marketing -- Global supply chain managing globally -- The Future: the future. Michael R. Czinkota. Includes index and glossary. HF1379.C938 9780979734427 140425