02385cam a22003614a 4500 14990594 OSt 20210414114218.0 070831s2008 maua b 001 0 eng 2007036476 9780073529882 (alk. paper) 9780073529882 0073529885 (OCoLC)ocn169874129 (OCoLC)169874129 (OCoLC)156810212 DLC DLC BTCTA BAKER C#P YDXCP BWX DLC HF5415.153.C72 658.5/75 22 Crawford, C. Merle New products management. / Merle Crawford, Anthony Di Benedetto. 9th ed. Boston : McGraw-Hill Irwin, c2008. xviii, 558 p. : ill. ; 24 cm. Includes bibliographical references (p. 505-508) and index. Content: -- Overview and opportunity identification /selection: The Menu -- The New products process -- Opportunity identification selection: strategic planning for new products -- Concept generation: Preparation and alternatives -- Problem-based ideation: finding and solving customers 'problems -- Analytical attribute approaches: introduction and perceptual mapping -- Analytical attribute approaches :trade -off analyses and qualitative techniques -- Concept/project evaluation: The Concept evaluation system -- Concept testing -- The Full screen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Launch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Appendixes: A: Sources of ideas already generated -- B: Other techniques of concept generation -- C: Small's ideation stimulator checklist -- D: The Marketing plan -- Guidelines for evaluating a new products program. New products Management. Di Benedetto, C. Anthony. Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html Publisher description http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 2897 10397 0 0 lcc 0 0 WIUC-1 WIUC-1 CC 2014-05-13 0 HF5415.153.C72 873/012/14 2014-05-13 00:00:00 1 2014-05-13 BK