01445nam a22002057a 4500 140529b xxu||||| |||| 00| 0 eng d 0130117951 HF5415.E92 Evans, Joel R. Marketing. / Joel R. Evans 2nd ed. Canada: Prentice hall, 2000 xv, 621p.: ill.; 28cm. Includes index. Contents: Introduction to marketing: Marketing in the third millenium -- The environments that affect marketing -- Information for marketing decisions -- Consumer analysis: Understanding and responding to diversity in the marketplace Final consumer behaviour -- Organizational consumers -- Developing a target market strategy -- Product planning: Basic concepts in product planning -- Goods versus services planning -- Conceiving, developing and managing products -- Distribution planning: Considerations in distribution planning and physical distribution -- Retailing and wholesaling -- Promotion planning: Promotion planning and personal selling -- Advertising, public relations and sales promotion -- Information- based marketing: Direct and internet marketing -- Price planning:Price planning and strategy -- Marketing management: Strategic planning: A market perspective -- Intergrating and analyzing the market plan. Marketing. Berman, Barry. Wellington, William J. lcc BK 2900 10400 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-05-29 0 HF5415.E92 7572/600/13 2014-05-29 00:00:00 1 2014-05-29 BK