Evans, Joel R. creator Berman, Barry. Wellington, William J. text xxu Canada Prentice hall 2000 2nd ed. monographic eng

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xv, 621p.: ill.; 28cm. Contents: Introduction to marketing: Marketing in the third millenium -- The environments that affect marketing -- Information for marketing decisions -- Consumer analysis: Understanding and responding to diversity in the marketplace Final consumer behaviour -- Organizational consumers -- Developing a target market strategy -- Product planning: Basic concepts in product planning -- Goods versus services planning -- Conceiving, developing and managing products -- Distribution planning: Considerations in distribution planning and physical distribution -- Retailing and wholesaling -- Promotion planning: Promotion planning and personal selling -- Advertising, public relations and sales promotion -- Information- based marketing: Direct and internet marketing -- Price planning:Price planning and strategy -- Marketing management: Strategic planning: A market perspective -- Intergrating and analyzing the market plan. Joel R. Evans Includes index. Marketing HF5415.E92 0130117951 140529