TY  - BOOK
AU  - Evans, Joel R.
AU  - Berman, Barry.
AU  - Wellington, William J.
TI  - Marketing.
SN  - 0130117951
AV  - HF5415.E92 
PY  - 2000///
CY  - Canada
PB  - Prentice hall
KW  - Marketing
N1  - Includes index; Contents: Introduction to marketing: Marketing in the third millenium -- The environments that affect marketing -- Information for marketing decisions -- Consumer analysis: Understanding and responding to diversity in the marketplace Final  consumer behaviour -- Organizational consumers -- Developing  a target market strategy  -- Product planning: Basic concepts in product planning -- Goods versus services planning -- Conceiving, developing and managing products -- Distribution planning: Considerations in distribution planning and physical distribution -- Retailing and wholesaling  -- Promotion planning: Promotion planning and personal selling -- Advertising, public relations and sales promotion -- Information- based marketing: Direct and internet marketing  -- Price planning:Price planning and strategy  -- Marketing management: Strategic planning: A market perspective -- Intergrating and analyzing the market plan
ER  -