Understanding business. /
William G. Nickels.
- 7th ed.
- Boston: McGraw hill, 2005.
- xli, 707p.: ill.; 28cm.
Includes index,glossary and references.
Contents: Business trends: cultivating a business in diverse, global environments -- Business ownership: starting a small business -- Business management: empowering employees to satisfy customers -- Management of human resources: motivating employees to produce quality goods and services -- Marketing: developing and implementing customer-oriented marketing plans -- Decision making: managing information -- Managing financial resources -- Index.