TY - BOOK AU - Nickels, William G. AU - McHugh, James M. AU - McHugh, Susan M. TI - Understanding business. SN - 9780072922189 AV - HD31.N4897 PY - 2005/// CY - Boston PB - McGraw hill N1 - Includes index,glossary and references; Contents: Business trends: cultivating a business in diverse, global environments -- Business ownership: starting a small business -- Business management: empowering employees to satisfy customers -- Management of human resources: motivating employees to produce quality goods and services -- Marketing: developing and implementing customer-oriented marketing plans -- Decision making: managing information -- Managing financial resources -- Index ER -