01608nam a22002057a 4500 140602b xxu||||| |||| 00| 0 eng d 9780132453134 TX911.3.M3K68 Kotler, Philip. Marketing for hospitality and tourism. / Philip Kotler. 5th ed. Boston: Pearson, 2010. xxiii, 683.: ill.; 27cm. Include index. Contents: Understanding the hospitality and tourism marketing process:introduction: marketing for hospitality and tourism -- service characteristics of hospitality and tourism marketing -- The role of marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies: The marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting and positioning -- Developing the hospitality and tourism marketing mix: Designing and managing products -- Internal marketing -- Pricing products: pricing considerations, approaches and strategy -- Distribution channels -- Promoting products: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion -- Professional sales -- Direct and online marketing: building customer relationships -- Managing hospitality and tourism marketing: Destination marketing -- Next year's marketing plan. Marketing. Bowen, John T. Makens, James C. lcc BK 2932 10432 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-06-02 0 TX911.3.M3K682 7132/157/13 2014-06-02 00:00:00 1 2014-06-02 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-06-02 0 TX911.3.M3K681 7133/158/13 2014-06-02 00:00:00 2 2014-06-02 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-06-02 0 TX911.3.M3K68 7134/159/13 2014-06-02 00:00:00 3 2014-06-02 BK