Appleby, Robert C.

Modern business administration. / Robert C. Appleby. - 6th ed. - Harlow: Prentice Hall, 1991. - xi, 500p.: ill.; 25cm.

Include index.

Contents: Management principles: Nature of management -- Business and its external environment -- Corporate strategy and planning -- Organizing -- Directing -- Controlling -- Management in action: Marketing and sales management -- Production and operations management -- Human resource management -- Administrative management.

0273602829

H5500.A67