Modern business administration. /
Robert C. Appleby.
- 6th ed.
- Harlow: Prentice Hall, 1991.
- xi, 500p.: ill.; 25cm.
Include index.
Contents: Management principles: Nature of management -- Business and its external environment -- Corporate strategy and planning -- Organizing -- Directing -- Controlling -- Management in action: Marketing and sales management -- Production and operations management -- Human resource management -- Administrative management.