TY  - BOOK
AU  - Appleby, Robert C.
TI  - Modern business administration.
SN  - 0273602829
AV  - H5500.A67 
PY  - 1991///
CY  - Harlow
PB  - Prentice Hall
N1  - Include index; Contents: Management principles: Nature of management -- Business and its external environment -- Corporate strategy and planning -- Organizing -- Directing -- Controlling -- Management in action: Marketing and sales management -- Production and operations management -- Human resource management -- Administrative management.
ER  -