Doyle, Peter, <br/><br/>
Marketing management and strategy. / 
Peter Doyle and Phil Stern. 
 - 4th ed. 
 - New York :  Financial Times Prentice Hall,  2006. 
 - xii,446p.;  ill:  26cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Contents:--Management:Objectives and Tasks -- The Customer-Led business -- Segmentation, Positioning and the Marketing mix -- Strategic market planning -- Marketing dynamics and Competitive strategy -- Building successful brands -- Innovation and New Product development -- Pricing policy:delivering value -- Communications strategy -- Managing personal selling -- Managing marketing channels -- Marketing in service business -- Turnaround Management -- Marketing in the future.  
<br/><br/><label>ISBN: </label>0273693980 pbk 
<br/><br/><label>LCCN: </label>2005052643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.D753 
<br/><br/><label>Dewey Class. No.: </label>658.8