perspectives,principles and practices Blundel richard. creator text xxu New York Pearson 2004 2nd ed. monographic eng

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xxii,355p.; ills,diagrams: 24cm. Contents: Perspectives on communication:Introducing communication:Communicating in organizations:issues and challenges:Feedback,expectations and subjectivity:Organizational communication:Different perspective on communication -- Principles of communication:Introduction:Barriers to communication?Identifying underlying causes:Social,culture and ethical barriers:Overcoming the barriers -- Using word:verbal communication: Introduction:Clear and concise language:using plain English:The technicalities:spelling,grammar,syntax, and punctuation:Beyond plain English?Using language creatively:Spoken English:additional communication issues:Using the language-it is a matter of style:Language and organizational:narrative and discourse analysis -- Making pictures:non-verbal communication:Introduction:Using Pictures at work:Potential benefits of non-verbal communication:The use and abuse of graphical data:Visual aspects of corporate identity: an introduction:Human signals:from eye contact to appearance -- Developing arguments: persuasive communication:Introduction:Persuasion in organizations: The Essential principles:audience,message,and context:Persuasive practices:securing attention and arguing well: The Ethics of persuasion -- Securing feedback:interactive communication: Introduction:Organizational feedback:an initial overview: securing stakeholder feedback:the case of employees:Practicalities of feedback:designing form:Feedback,knowledge and organizational learning -- Making connections:organizational communication:Introduction:Five classic organizational challenges:Emerging challenges:organizations in the twenty-first century:Organizational communication:reflecting on the challenges -- Communication in practice: Letters,e-mail and text messages: Introduction:Business letters:principal uses and channel characteristics: The mysteries of page layout and structure:The Style and content of letterhead design:The decline of the humble memo:Email:channel characteristics,formats and applications:Text messaging and beyond:emerging communication issues -- Reports,briefing papers and Summaries: Introduction:Reports:principal types and Purposes:Obtaining a clear specification:Researching and organizing the source material: Reports writing :drafting stage:Report writing:completion stage:Summarizing written material:the vital art:Reflecting on the process of report writing -- Advertisements,promotions,news releases and exhibitions: Introduction:Advertising and sales promotions:an overview: Planning an advertising and promotional campaign:Communicating with an advertisement:Public relations:an overview: Successful PR:long-term commitment v short-term fix: Media relations-planning a news release:Exhibition and Events -- Interview,questioning and listening:Introduction:Types of interview:Listening techniques:questioning techniques:counseling techniques and the manager -- Presentations and audio -visual technologies -- meetings,teams and negotiations -- Communication in perspectives:Introduction:Five questions for organizational communicators. Richard Blundel. Includes bibliographical references and index. Effective organizational communication HF5718.B584 9780273685692 140609