exploring relational strategiesmarketing Egan,John. creator text xxu Harlow Prentice Hall 2004 2nd ed. monographic eng

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xxiii,268p.: ills.; 24cm. Contents: Relationships in marketing : Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The core firm and Its relationships: Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship in technology -- Relationship management -- Back to the future. John, Egan. Includes index. Relationship marketing HF5415.55.E34 9780273686231 140609