TY  - BOOK
AU  - Egan,John.
TI  - Relationship marketing: exploring relational strategiesmarketing. 
SN  - 9780273686231
AV  - HF5415.55.E34 
PY  - 2004///
CY  - Harlow
PB  - Prentice Hall
KW  - Relationship marketing
N1  - Includes index; Contents: Relationships in marketing : Relationships --  Relationship economics -- Strategy continuum -- Relationship drivers -- The core firm and Its relationships: Customer partnerships -- Internal partnerships -- Supplier partnerships --  External partnerships -- Managing and controlling the relationship: Relationship in technology -- Relationship management -- Back to the future
ER  -