00967nam a22001577a 4500008004100000020001500041050001500056100002100071245005800092250001300150260004100163300003100204500002000235505053200255650002200787140610b        xxu||||| |||| 00| 0 eng d  a0132038625  aHM1221.S45  aSeitel,Fraser P.  aThe practice of public relations. /cFraser P.Seitel.  a10th.ed.  aUpper Saddle River:bPearson;c2007.  axxix,442p.;bills.:c26cm.  aIncludes index.  aContents: Evolution:What is public relations, anyway? -- The Growth of public relations -- Preparation/process: Communication -- Public opinion -- Management -- Ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Execution: Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management.  aPublic Relations.