01019nam a22001817a 4500 140610b xxu||||| |||| 00| 0 eng d 0132038625 HM1221.S45 Seitel,Fraser P. The practice of public relations. / Fraser P.Seitel. 10th.ed. Upper Saddle River: Pearson; 2007. xxix,442p.; ills.: 26cm. Includes index. Contents: Evolution:What is public relations, anyway? -- The Growth of public relations -- Preparation/process: Communication -- Public opinion -- Management -- Ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Execution: Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management. Public Relations. lcc BK 2980 10480 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-06-10 2 HM 1221.S45 7217/241/13 2014-08-06 00:00:00 2014-08-06 1 2014-06-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-06-10 0 HM 1221.S451 7218/242/13 2014-06-10 00:00:00 2 2014-06-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-06-10 0 HM 1221.S452 7219/243/13 2014-06-10 00:00:00 3 2014-06-10 BK