Seitel,Fraser P. creator text xxu Upper Saddle River Pearson 2007 10th.ed. monographic eng

print

xxix,442p.; ills.: 26cm. Contents: Evolution:What is public relations, anyway? -- The Growth of public relations -- Preparation/process: Communication -- Public opinion -- Management -- Ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Execution: Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management. Fraser P.Seitel. Includes index. Public Relations HM1221.S45 0132038625 140610