01272nam a22001577a 4500008004100000020001500041050001700056100002000073245014900093260003700242300003100279500003300310505072200343700002501065700002401090140610b        xxu||||| |||| 00| 0 eng d  a0684864665  aHF5415.5.R87  aRust, Roland T.  aDriving customer equity: how customer life time value is rehaping corporate strategy. /cRoland T. Rust, Valarie Zeithaml and Katherine N. Lemon  aToronto:bThe Free Press,c2000.  axii, 292p.:bills.;c24cm.  aIncludes index and appendix.  aContents: Beyond brand equity: The case for customer equity -- The Profitable product death spiral -- The True lifetime value of the customer -- The Customer equity framework: A framework for customer equity --  Driving value equity -- Driving brand equity -- Driving retention equity -- Customer-Centered strategy: Measuring customer equity -- Evaluating financial impact -- Strategic analysis -- Managing customer equity: The customer pyramid -- Managing the customer pyramid -- Customer alchemy -- The Internet as the ultimate customer equity tool -- The Customer equity corporation -- Appendices: Obtaining the lifetime value -- Example of customer survey -- Calculating the importance of customer equity drivers.  aZeithaml, Valarie A.  aLemon, Katherine N.