Dominick,Joseph R. <br/><br/>
Broadcasting, cable, the internet and beyond: an introduction to modern electronic media. / 
Joseph R.Dominick. 
 - 7th ed. 
 - New York:  McGraw Hill,  2012. 
 - xvi,316p.;  ill.:  25cm. 
<br/><br/> Includes index and glossary 
<br/><br/>Content:History of broadcast media -- History of cable,home video,and the internet -- Audio and video technology -- Radio today -- Broadcast and cable/satellite tv today -- The internet,web audio,and web video -- The business of broadcasting,cable and new media -- Radio programming -- TV programming -- Rule and regulations -- Self-regulation and ethics -- Rating and audience feedback -- Effects 
<br/><br/><label>ISBN: </label>9780071315036 
<br/><br/><label>LC Class. No.: </label>HE8689.8.D66