Broadcasting, cable, the internet and beyond: an introduction to modern electronic media
Dominick,Joseph R.
creator
Messere,Fritz.
Sherman,Barry L.
text
xxu
New York
McGraw Hill
2012
7th ed.
monographic
eng
xvi,316p.; ill.: 25cm.
Content:History of broadcast media -- History of cable,home video,and the internet -- Audio and video technology -- Radio today -- Broadcast and cable/satellite tv today -- The internet,web audio,and web video -- The business of broadcasting,cable and new media -- Radio programming -- TV programming -- Rule and regulations -- Self-regulation and ethics -- Rating and audience feedback -- Effects
Joseph R.Dominick.
Includes index and glossary
HE8689.8.D66
9780071315036
140618