TY  - BOOK
AU  - Dominick,Joseph R.
AU  - Messere,Fritz.
AU  - Sherman,Barry L.
TI  - Broadcasting, cable, the internet and beyond: an introduction to modern electronic media.
SN  - 9780071315036
AV  - HE8689.8.D66 
PY  - 2012///
CY  - New York
PB  - McGraw Hill
N1  - Includes index and glossary; Content:History of broadcast media -- History of cable,home video,and the internet -- Audio and video technology -- Radio today -- Broadcast and cable/satellite tv today -- The internet,web audio,and web video -- The business of broadcasting,cable and new media -- Radio programming -- TV programming -- Rule and regulations -- Self-regulation and ethics -- Rating and audience feedback -- Effects
ER  -