01007nam a22001817a 4500 140619b xxu||||| |||| 00| 0 eng d 9781439048368 P91.3.W47 Wimmer, Roger D. Mass media research: an introduction. / Roger D.Wimmer and Joseph Dominick. 8th ed. Boston : Wadsworth Cengage Learning, 2006. xii, 468p. : ill.; 24 cm. Includes appendix, glossary and index. Contents: Science and research -- Element of research -- Research ethic -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Research in the print media -- Research in the electronic media -- Research in advertising -- Research in public relations -- Mass media research and the internet. Dominick, Joseph R. lcc BK 3014 10514 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-06-19 0 P91.3.W47 7712/139/14 2014-06-19 00:00:00 1 2014-06-19 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-06-19 0 P91.3.W471 7713/140/14 2014-06-19 00:00:00 2 2014-06-19 BK