Scholes, Eiben. <br/><br/>
Handbook of internal communication - for developing good communicators. / 
Eiben Scholes,  
 - New Delhi:  Efficient Offset Printers,  2006. 
 - xxxi, 452p.;  ill.:  20cm 
<br/><br/> Includes index 
<br/><br/>Contents: The Business context: IC's role in competitiveness and innovation -- IC and the healthy organization -- Understanding today's UK audiences -- Matching internal and external image -- The Impact of computer- based communications networks -- Effective communication strategies -- Turning strategy into action -- Developing good communicators -- IC Strategy at work. 
<br/><br/><label>ISBN: </label>8179291790 
<br/><br/><label>LC Class. No.: </label>HF5549.5  / .C6G69