Handbook of internal communication - for developing good communicators
Scholes, Eiben.
creator
text
xxu
New Delhi
Efficient Offset Printers
2006
monographic
eng
xxxi, 452p.; ill.: 20cm
Contents: The Business context: IC's role in competitiveness and innovation -- IC and the healthy organization -- Understanding today's UK audiences -- Matching internal and external image -- The Impact of computer- based communications networks -- Effective communication strategies -- Turning strategy into action -- Developing good communicators -- IC Strategy at work.
Eiben Scholes,
Includes index
HF5549.5 .C6G69
8179291790
140619