Baran, Stanley J. <br/><br/>
Introduction to mass communication: media literacy and culture. / 
Stanley J. Baran. 
 - 7th ed. 
 - New York.:  Mcgraw-Hill,  2012. 
 - xx, 449 p.;  ill.:  26cm. 
<br/><br/> Includes index,references,glossary and appendix 
<br/><br/>Contents: Mass communication,culture,and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio,Recording,and popular music -- Television,cable,and mobile video -- Video games -- The internet and the world wide web -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom,regulation,and ethics -- Global media  
<br/><br/><label>ISBN: </label>9780071317153 9780077403898 - pbk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication
<br/><br/><label>LC Class. No.: </label>P90.B284