Baran, Stanley J. creator text xxu New York Mcgraw-Hill 2012 7th ed. monographic eng

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xx, 449 p.; ill.: 26cm. Contents: Mass communication,culture,and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio,Recording,and popular music -- Television,cable,and mobile video -- Video games -- The internet and the world wide web -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom,regulation,and ethics -- Global media Stanley J. Baran. Includes index,references,glossary and appendix Mass communication P90.B284 9780071317153 9780077403898 - pbk 140619 20230317131533.0