TY  - BOOK
AU  - Baran, Stanley J.
TI  - Introduction to mass communication: media literacy and culture.
SN  - 9780071317153
AV  - P90.B284 
PY  - 2012///
CY  - New York.
PB  - Mcgraw-Hill
KW  - Mass communication
N1  - Includes index,references,glossary and appendix; Contents: Mass communication,culture,and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio,Recording,and popular music -- Television,cable,and mobile video -- Video games -- The internet and the world wide web -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom,regulation,and ethics -- Global media
ER  -