01422nam a22001577a 4500008004100000020001700041050002000058100002200078245011300100260003300213300003000246500002000276505090600296650001901202700004301221140620b        xxu||||| |||| 00| 0 eng d  a978125677078  aHB172.085b.O85  aO'Sullivan Arthur  aMicroeconomics:Principles, applications and tools. /bPrinciples, applications and toolscArthur O'Sullivan   aNew Jersey:bPearson,c2012.  aXxiv, 456p.;bill.:c24cm  aIncludes index.  aContents: Introduction and key principles: Introduction: What is economics? -- The Key principles of economics -- Exchange and markets -- Demand, supply and market equilibrium -- A Closer look at demand and supply: Elasticity: A Measure of responsiveness -- Market efficiency and government intervention -- Consumer choice using utility theory -- Market Structures and pricing: Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry and monopolistic competition -- Oligopoly and strategic behavior -- Controlling market power: Antitrust and regulation -- Externalities and information: Imperfect information Adverse selection and moral hazard -- Public goods and public choice -- External costs and environmental policy -- The Labor market and income distribution: The Labor market, income and poverty -- Unions, monopsony and imperfect information.  aMicroeconomics  aStephen M. Sheffrin , Stephen J. Perez