01474nam a22001817a 4500 140620b xxu||||| |||| 00| 0 eng d 978125677078 HB172.085 .O85 O'Sullivan Arthur Microeconomics:Principles, applications and tools. / Principles, applications and tools Arthur O'Sullivan New Jersey: Pearson, 2012. Xxiv, 456p.; ill.: 24cm Includes index. Contents: Introduction and key principles: Introduction: What is economics? -- The Key principles of economics -- Exchange and markets -- Demand, supply and market equilibrium -- A Closer look at demand and supply: Elasticity: A Measure of responsiveness -- Market efficiency and government intervention -- Consumer choice using utility theory -- Market Structures and pricing: Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry and monopolistic competition -- Oligopoly and strategic behavior -- Controlling market power: Antitrust and regulation -- Externalities and information: Imperfect information Adverse selection and moral hazard -- Public goods and public choice -- External costs and environmental policy -- The Labor market and income distribution: The Labor market, income and poverty -- Unions, monopsony and imperfect information. Microeconomics Stephen M. Sheffrin , Stephen J. Perez lcc BK 3049 10549 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-06-20 0 HB172 .O85 7770/197/14 2014-06-20 00:00:00 1 2014-06-20 BK