TY  - BOOK
AU  - edited by Hartely Bob
AU  - Starkey, Michael.
TI  - The management of sales and cutomer relations.
SN  - 1861523866
AV  - HF5438.4.M36 
PY  - 2002///
CY  - Australia
PB  - Thomson
N1  - Includes index; Contents: The changing nature of sales and customer relation -- Selling and negotiation -- Database marketing -- Customer service and relationship marketing -- Managing agents and distributors -- Telemarketing and trade fairs
ER  -